We are a company of people who serve coffee.
Our background comes from family that is more than 30 years in the Coffee Industry. This experience and knowledge in the field, and the awakening of a new challenge that work with high quality coffees, along with the passion for this fruit.
The challenge was to awaken in people the curiosity to experiment and realize the true value that is in the beans of a Special Coffee. For this, the first step was to identify our vision, values and mission:
Vision: Dream big. Grow the number of Cups of Sam Coffee served, exceeding regional, state and even global limits.
Values: Honesty, meritocracy, commitment, responsibility and quality.
Mission: Serve people. Coffee is our means of serving people with excellence and gratitude with something special.